Facebook Tests “Buy Tickets” Button In Israel And The Netherlands

Facebook is testing a “Buy Tickets” button beside events in the events tab, as well as on some event pages on Dutch and Israeli servers.

The button was first noticed by Israeli social media company Blink on the page of an upcoming event in Tel Aviv-Yafo. According to AllFacebook, who reported Blink’s discoveries, “the actual transactions take place off the social network, as clicking on the buttons take users to third-party websites.”

A short time after the discovery was made, The Next Web reported that the button had also been discovered on a Dutch event page. 


Before the update, event organisers could put a link to a site where tickets could be bought as a bitly.com link on the event page. Now, Facebook has told InsideFacebook that “it is trying more prominent buttons that direct users to wherever event tickets are being sold”.

Facebook is testing “Buy Ticket” buttons on the events page itself, in the upcoming events tab and in News Feed stories about the event.

The “Buy Ticket” button is very useful for companies, brands and performers marketing events on Facebook, as they can track their conversion rates more easily: if people click on “Buy Tickets” it equals profit. Also, with the “Buy Ticket” button on News Feed stories, users can click through straight to the event website.

If the “Buy Tickets” button proves successful, Facebook may be able to earn revenue providing a ticket selling service online instead on linking to third party sites.

Would you like to see the “Buy Tickets” button become a permanent fixture on Facebook?

Social Media Bootcamp

I would like to thank everybody that support us with your attendance live in London or via the webinar.
The Bootcamp was a great experience for us and we have all got so much out of it.
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We will be uploading the videos from the event in our Youtube channel

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