Pinterest is
currently the most successful social media site at promoting sales.
Visitors directed to a business’ site from Pinterest are
10% more likely to purchase something than from any other social media site.
Use Pinterest to keep followers up-to-date and to promote new and existing products and services that your company provides.
1. Before you start, ask yourself these Questions:
- What catches your eye on Pinterest?
- What images relating to your business can you pin?
- How will you make the most of Pinterest?
Have
a look through some of the pinboards on Pinterest. They can be relevant
to your business or not. Find out what the most successful and
interesting images are.
Work out how you can best illustrate the
unique selling points of your business on Pinterest. There is a reason
Pinterest is such a successful marketing tool: images are popular and
eye-catching, they draw a visitor’s attention.
Pinterest’s
celebration of the interesting and unique means that smaller businesses
can compete on the site with larger businesses.
2. Perfect your Profile and Attract Followers:
Use
an interesting image relevant to your company as your profile picture.
Make your description concise and clear. Make sure that the ‘Pin It’ and
‘Follow’ buttons are obviously placed.
Put links to your website
and other social media sites on your profile. All your social media
profiles should be interlinked for ease of access. Follow other
pinboards and profiles related to your industry.
Videos can be
pinned on Pinterest, but it is not really necessary to do so. Only
YouTube videos can be embedded. Use your other sites to promote video
content. You can learn how to manage all your social media sites quickly
and effectively with
Ezeesocial.
3. Perfect Your Pins:
Most importantly, make sure the images you pin are eye-catching.
Keep in mind how big your images should be:
300 pixels is too small, 554 pixels is too wide. Pins are not limited by height, but visitors won’t want to keep having to scroll down to see them.
Pin
original and unique pictures to ensure your profile gets the most
traffic. If you see another pin that you think will interest your
followers, then repin it.
Make sure the file name of each pin
contains a key phrase, descriptive of what the image depicts. You are
allowed a 500 character description with each pin, make sure these are
clear and concise.
Create pinboards for specific subjects and
name them appropriately. Have a variety of pinboards to keep your
visitors interested and diverted. Make sure your pinboard names have
appropriate key words in them: pinboards do appear in Google Search.
4. Promote Sales:
Edit pins to add links to your website, or do a purchase page for the product shown in the pin image.
Create catalogues of your different product lines, or specific new ranges that you are selling.
You
can add a price banner to your pins by putting ‘$’ and then a price in
each pin’s description. A visible price ensures that people following
the link to your page are more likely to be customers. Of course, it can
dissuade people from clicking.
Bear in mind, Pinterest is a social media platform, not an advertising and marketing site.
5. Keep Followers Following:
Comment
on the pins you repin, and read the comments on yours. You can monitor
your target audience by reading and even responding to their comments.
Create exclusive pinboards for new ranges, and give your followers offers exclusive to Pinterest.
Host
competitions: invite fans to pin images to win prizes. For example,
create a competition where whichever follower posts the best image of
their favourite product from one of your ranges, wins. Make sure the
prize is stated. Competitors would need to put a specific hashtag in
their pin’s descriptions to enter.
How do your promote your business on Pinterest?
