Friday 20 December 2013

Top 10 Social Media Marketing #FAILS of 2013 [INFOGRAPHIC]

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Let’s face it: Sometimes the best way to learn is from the mistakes of others.
As businesses and agencies continue to develop social media strategies, the list of campaigns that have blown up in certain brands’ faces grows longer.
Of course, social media mishaps can sometimes get more press than the social media programs that actually work as they were designed to. Just look at 2013′s strangest social media strategy — the faked Chipotle Twitter account hack. Meanwhile, an actual Twitter hack on Burger King’s account gained the fast-food chain hundreds of thousands of followers this past February.
Well, 2013 had its fair share of companies that created a stir in the social media world. From choosing the correct platform for your campaign to quelling your rage before posting to thinking about all the consequences of promoting a live chat,  there’s plenty of  important lessons to be learned from each of these high-profile fubars.
The infographic below presents 10 of the best (worst) social media fails of 2013.
Top-10-Social-Media-Mistakes-infographic

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