We have all heard of Facebook and Twitter right! Not to mention the new kids on the block taking the world by storm, like Pinterest. But do you really know why you should be using these for your new business and perhaps more importantly, how to use them effectively to get your name, brand, company, service and product out there and into the hearts and minds of the people? Social Media is here, has been here for a while and is only going to continue to get bigger and bigger. You have to understand how it works and how to use it effectively to help you in your own business.
Let us take the daddy of them all at the moment Facebook. Some statistics for 2012 for this behemoth gives you an insight into the sheer scale of Social Media:
In 2012 there are 850 million users, of those 50percent are Mobile users. The percentage of men and women is split 43 percent Male, 57 percent Female. On average women have 55 percent more posts on their wall than men.
So far there has been more than 1 million websites integrated with Facebook, people interact with over 900 million objects, Facebook has 3 million active fan pages today and there are over 100 Billion friendships.
Every day 1 billion pieces of content / information is shared through photos, videos, web links, new stories etc.
In the world of business 80 percent of companies are using Facebook as a marketing tool. 39 percent of business owners said they plan to spend money on Facebook marketing in 2012. Facebook is the Number 1 publisher of display ads, that is more than Microsoft, Google, Yahoo and AOL combined.
Facebook users are up to 150 times more likely to consume branded content in the news feed than to visit the actual fan page itself.
As you can see from some of these statistics, Facebook and Social Media has become an integral part of any serious business. The huge mistake many make is not actually knowing how to utilize this huge resource properly. What are the steps to take to use it correctly when it comes to your own business? What do you need to do it put the strategies into place to help? How do you integrate Social Media and your business to make it one organic entity?
With correct understanding and set up you are exposing your business to an audience that has the potential to be limitless. The question you have to ask yourself is: Can I afford to not be involved in Social Media?
