Twitter Introduces Keyword Targeting To Timeline

Yesterday, Twitter released keyword targeting in timelines: a ‘new feature [which] enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged’, says Twitter in the announcement post on the Twitter advertising blog.

Keyword targeting could prove to be a powerful tool, as it will allow advertisers to target users as soon as they post relevant content on Twitter. It will also mean that users are more likely to see advertising relevant to their tweets. Keyword targeting is an option for advertisers creating promoted tweets: advertisers must ad specific keywords that they want twitter to search for; users who tweet those keywords will be shown promoted tweets as soon as they have used them. In the announcement post, Product Manager Nipoon Malhotra describes how the instantaneousness and the relevance of promoted tweets make them far more effective:

This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right moment, in the right context. For example, say a telecommunications network provider is building a cell tower to provide signal to somewhere new, they could target users in that area who are complaining about the signal they have using their current provider. Another example: a magazine publisher whose new edition contains a big interview with a celebrity could target people who name the celebrity in their tweets.

The new feature has already had some success during the testing phase, with companies such as GoPro (@GoPro), Everything Everywhere (@EE), Microsoft Japan (@SurfaceJP) and Walgreens (@Walgreens) all noticing significantly higher engagement with their promoted tweets when they used keyword targeting.

GoPro (@GoPro), a leader in wearable and gear-mountable cameras, is a great example of a test partner that achieved promising results. After testing keyword targeting in timeline across four marketing campaigns, GoPro saw close to two million impressions, and engagement rates as high as 11 percent on Tweets promoted using the new feature. The keyword search feature for the timeline is very similar to that for search: enter the keywords, decide whether you want Twitter to look for the phrase or just each individual word and select the other targeting options – gender, geotargeting, device, etcetera.

Apart from maybe seeing more relevant advertising, users won’t notice any change to the promoted tweets feature: there won’t be any more and they can still dismiss the ones they don’t want to see. Keyword targeting is available to all markets and languages supported by the full Twitter Ads UI and the Ads API.

Have you used the keyword targeting feature yet? What’s it like?

Facebook Chat Heads: Now Rolling Out on iPhone

Facebook is updating its iOS apps to include the chat heads feature this week, with the necessary update hitting the app store Tuesday, the company has announced.
iPhone users who download the update will start to see chat heads pop up over the next couple of weeks, Facebook says.

Chat heads was unveiled as part of the Facebook Home announcement two weeks ago. Messages received on Facebook appear as bubbles with your friends' heads in them. You can drag the bubbles around the sides of your screen. Clicking on them reveals the message; dragging them to the bottom dismisses the chats altogether.

On Facebook Home, a new downloadable layer that sits on top of Android, chat heads appear on your home screen and lock screen. On the iPhone and iPad, they will only appear within the Facebook app.
Keith Schroepfer, CTO and VP of engineering told the D: Dive Into Mobile conference that the iOS app update featuring chat heads would be pushed out at some point this week. Facebook later clarified that the update would arrive Tuesday, but that chat heads would be a staggered rollout.

Do you have the chat heads update? Think it's a useful feature? Let us know in the comments.

Image courtesy of Facebook

Top Tips That Will Boost Your Social Media Results With Little Time And Effort!

Social media works and it really does give your website more traffic, as well as more exposure to your business. Of course nothing happens overnight and if you want to get results, you must put in a lot of effort. The vast majority of business owners, who have achieved decent results, have not used the full potential of social media. There is always room for improvement and I will give very simple tips that can very quickly give you noticeable social media results and take your business to another level.

Reduce The Number Of Social Media Sites You Use!
It is really sad if you put in lots of effort to expand your business but do not get results. It is really essential to use various social media sites to promote your business, but having an active presence in dozens of social networking sites is also not a good idea. If you are active in dozens of sites, your energy will largely be wasted. Instead you should carefully choose a few sites that suit you and your niche the best and focus on these sites. This way you will get much better results!

Focus More On Quality, Instead Of Quantity!
One of the main tactics that people use to promote their business is to flood social networking sites with meaningless posts. Sure, this can give you some results. It is much better though to focus on the quality of your posts. Focus on providing your readers with interesting and though-provoking posts. This way your readers will look forward to your posts and you will get better results. It is much better to have a blog post that gets a 100 views than 100 blog posts that get 1 view.

Give Others Your Love
Another positive way to get social media results, is not to focus solely on promoting your business, but to promote other people`s content as well. If you are in it for yourself, you will not gain any friends or fans. Social networking sites you give a great opportunity to take part in the community. You should vote for other people, get into discussion and basically take an active part in the community.

Make Your Posts More Reader-Friendly!
Most social media visitors and blog readers do not read your blog content word-for-word. They basically scan your blog, which is why it is necessary to focus on the readability of your blog post. This means breaking up your content into smaller paragraphs, using bullet points and sub headers. The last thing you want is getting tons of people to your site and having them leave just as quickly because of poor readability.
Your social media results depend of many factors and it is very difficult to focus on all of them. Some people write amazing posts but get very little traffic. Others get lots of traffic but have very low conversions. It is really essential to analyze your content and your tactics objectively. So if you are not getting good results, take a step back and try to look at your methods, tactics and content from another perspective. Often you only need to make a few tweaks to get fantastic results.

Article Source: http://EzineArticles.com/7620578