"How can I increase traffic to my website?" is probably one of the most frequently asked questions in the field of website marketing.
The obvious reason for this is due to the fact that website traffic is essential if you want to make money online. To define what is meant by website traffic, it is not only the number of visitors that go to your site, but also the total amount of data that is transferred through your website. If you are planning to market your business via the internet, then you need to send as much traffic as possible to your website.
A website without traffic is akin to a store without shoppers, hence attracting customers to your web business is absolutely crucial to your online success. It is quite pointless having a fantastic website for your products or affiliate business if no one knows it exists or, to put it quite frankly, no shoppers equals no sales!
Most people believe free website traffic is the best and most desirable source to a web marketer, solely due to the fact that it is exactly that, free. This idea may sound great, but is somewhat misguided. In fact, it is significantly more important to focus on the quality rather than just the quantity of traffic, as this is what will be instrumental to the success of your site.
It goes without saying that any website traffic is good, however, unique targeted website traffic is far better. Targeted website traffic is the dream of every online business, whether a multinational conglomerate, or an independent work from home Mom. Free targeted traffic is even more desirable than targeted traffic.
Why, you may ask, targeted traffic in particular? This is because it is key to a successful online business, this kind of traffic will have a much higher conversion rate i.e. converting visitors into buyers, compared to random non-targeted traffic. It's basically giving an interested party what they want rather than attempting to sell something to a bunch of tire kickers with no intention of buying.
Enough significance cannot be put on this type of traffic as it is crucial for any website hoping to create revenue. As I wrote earlier, it's not simply the quantity of traffic that you generate, but more so the quality of the traffic. The higher the quality, the higher your conversion rates and the greater your income.
So how do you increase traffic to your website? Here are a few very good tried and tested methods:-
Good keyword research may be long, tedious and sometimes boring but it is essential. Don't forget to include these targeted keywords throughout the content of your website, this alone will attract traffic.
Another vital way to improve the quality of traffic is through S.E.O (search engine optimization.) S.E.O techniques significantly improve website traffic by helping your site rank higher on large search engines such as Google, Bing and Yahoo
Join online forums on the subject of your website and get involved, make comments, offer help etc, etc. Make sure you fill out your profile and signature details that will include your website URL, this will naturally help promote your website, and generate targeted traffic.
Another very similar and very useful marketing tool for generating targeted website traffic is to frequently update your blog, if you haven't got a blog, get one! Also comment on other blogs within the same business as your business, again leaving your website URL in your signature.
Last, but certainly not least, is email marketing. This has to be one of the best methods to generate targeted web traffic, the twist in the tail with this technique is you need a list of subscribers to your site. So you will need to build a list first.
Article Source: http://EzineArticles.com/6931788
Friday 30 March 2012
Wednesday 28 March 2012
Google Building Third-Party Commenting Platform
Google is working on third-party commenting platform to rival Facebook’s, according to multiple reports. The system will be deeply integrated with several Google products so that comments left on third-party websites appear in Google search results and on Google+.
The commenting platform was allegedly discussed at an event Google hosted in Saudi Arabia earlier this week and later confirmed by inside sources to The Next Web. A spokesperson for Google declined to comment on the matter.
With so few details, it’s difficult to speculate what sort of impact a Google commenting system would have on the online publishing landscape. Should there be a SEO, and a resulting referral traffic advantage, to using Google’s commenting platform, it would likely attract a fair amount of interest among publishers — even those already using Facebook’s commenting system. Google’s tool could also pose a threat to independent commenting platforms such as Disqus, Livefyre and Intense Debate.
In addition to a commenting system, news emerged from the Saudi Arabia event that Google would roll out vanity URLs for Google+ users in the near future.
The commenting platform was allegedly discussed at an event Google hosted in Saudi Arabia earlier this week and later confirmed by inside sources to The Next Web. A spokesperson for Google declined to comment on the matter.
With so few details, it’s difficult to speculate what sort of impact a Google commenting system would have on the online publishing landscape. Should there be a SEO, and a resulting referral traffic advantage, to using Google’s commenting platform, it would likely attract a fair amount of interest among publishers — even those already using Facebook’s commenting system. Google’s tool could also pose a threat to independent commenting platforms such as Disqus, Livefyre and Intense Debate.
In addition to a commenting system, news emerged from the Saudi Arabia event that Google would roll out vanity URLs for Google+ users in the near future.
Monday 26 March 2012
5 Reasons to Use Google+
Here are the top five reasons I joined:
1. Influence the Search Results of your Followers
When logged into Google, any links, photos or webpages you "like", by clicking the +1 button, will appear in your followers' search results when they search for similar keywords.
If you've built a following on Google+, this can be a powerful Search Engine Optimization tool.
2. Google+ Hangouts
Google+ hangouts is essentially a group or one-to-one video chat tool. True, you can do this with Skype, but I like the user interface of Google+. Plus, I've had less technical problems with Hangouts than I've had with Skype.
Another cool thing about Hangouts: you can create a Hangout where all users can simultaneously watch a YouTube video. While watching, everyone has the ability to comment, voice chat, pause and rewind the video.
3. Targeted Social Media Marketing
With Google+, you can easily send targeted messages and share targeted information with customers.
Here's how it works: first, you create various circles. For example, you may have a circle for new customers, another for current customers, and one for past customers. Next, you'll add followers to each circle depending on the relationship they have to your company. Finally, when you share content, you can choose which circle - or group of people - will see the information you've shared.
This is great for sending targeted, relevant information to your customers.
4. The time to take the plunge is NOW
Google is really pushing Google+. They've already integrated it with several other Google tools such as G-Mail, Google Reader, Google Search, and YouTube. After the Google Buzz and Google Wave failures, I believe they really want Google+ to succeed.
Although there aren't many Google+ users yet (90 Million for Google+ VS 800 Million for Facebook), the number of registered users grows every day. It might be a good idea to jump in now and begin building a following before - or if - it explodes like Facebook did.
5. It's easier to reach the hard to reach.
I've noticed one really nice perk of Google+: it's a lot easier to engage with other users due to low usage volume.
For example, I follow several people on Google+ who have HUGE followings on Twitter and Facebook. Posting or sending a message to these busy people is basically useless on Facebook/Twitter. They either don't see it, or don't have time to respond to your message and the other several hundred they received that day.
I've had much better success on Google+ from these busy people - merely because there is less competition for attention.
To conclude, I think it might be worth investing some time into Google+. If your followers aren't there, I wouldn't spend a ton of time logged in - especially if it is taking time from your other, more active social networking accounts. However, it might be worth spending 15 minutes a day to begin building up your Google+ network.
Article Source: http://EzineArticles.com/6879545
1. Influence the Search Results of your Followers
When logged into Google, any links, photos or webpages you "like", by clicking the +1 button, will appear in your followers' search results when they search for similar keywords.
If you've built a following on Google+, this can be a powerful Search Engine Optimization tool.
2. Google+ Hangouts
Google+ hangouts is essentially a group or one-to-one video chat tool. True, you can do this with Skype, but I like the user interface of Google+. Plus, I've had less technical problems with Hangouts than I've had with Skype.
Another cool thing about Hangouts: you can create a Hangout where all users can simultaneously watch a YouTube video. While watching, everyone has the ability to comment, voice chat, pause and rewind the video.
3. Targeted Social Media Marketing
With Google+, you can easily send targeted messages and share targeted information with customers.
Here's how it works: first, you create various circles. For example, you may have a circle for new customers, another for current customers, and one for past customers. Next, you'll add followers to each circle depending on the relationship they have to your company. Finally, when you share content, you can choose which circle - or group of people - will see the information you've shared.
This is great for sending targeted, relevant information to your customers.
4. The time to take the plunge is NOW
Google is really pushing Google+. They've already integrated it with several other Google tools such as G-Mail, Google Reader, Google Search, and YouTube. After the Google Buzz and Google Wave failures, I believe they really want Google+ to succeed.
Although there aren't many Google+ users yet (90 Million for Google+ VS 800 Million for Facebook), the number of registered users grows every day. It might be a good idea to jump in now and begin building a following before - or if - it explodes like Facebook did.
5. It's easier to reach the hard to reach.
I've noticed one really nice perk of Google+: it's a lot easier to engage with other users due to low usage volume.
For example, I follow several people on Google+ who have HUGE followings on Twitter and Facebook. Posting or sending a message to these busy people is basically useless on Facebook/Twitter. They either don't see it, or don't have time to respond to your message and the other several hundred they received that day.
I've had much better success on Google+ from these busy people - merely because there is less competition for attention.
To conclude, I think it might be worth investing some time into Google+. If your followers aren't there, I wouldn't spend a ton of time logged in - especially if it is taking time from your other, more active social networking accounts. However, it might be worth spending 15 minutes a day to begin building up your Google+ network.
Article Source: http://EzineArticles.com/6879545
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