Don’t: Retweet Inanely You’re going to drop followers faster than the Barclays share price if you retweet parts of a conversation that are only entertaining to one person: you. If your friends went out on the town last night, that’s great, but don’t bother retweeting a hilarious comment about spilling a pint because it’s only insularly relevant. No one else is going to have a clue what you’re talking about and it makes you look cliquey. On a professional level, people expect you to share informative and original content - retweets instantly reflect on you so make sure you think about what your followers want to hear - not just what you want to say.

Don’t: Conduct an ‘@’ War Everyone is guilty of this at one point in their social media life. I’ve indulged in a few heated political exchanges in my time and have learnt that it only serves to alienate your following. Be it a friendly conversation or fully-blown argument, copious amounts of personal interaction clogs your homepage so the first thing new followers are confronted with is a stream of nonsense. Like yelling across a restaurant, people who follow you and the recipient are subjected to an exchange they have not chosen to hear.

Don’t: Abbreviate You will not make sense. It is better to ‘...’ at the end of a tweet and send another one than swap ‘why’ for ‘y’ and ‘because’ for ‘bec/s’. You are an adult and you have a job so don’t communicate like a ten year old on their first mobile phone. You are a representative of your company and yourself - imagine what a client would think if they learnt ‘totes’ was in your vocabulary.