Social pinboard site Pinterest has launched an onsite analytics service, allowing businesses with Pinterest pages to measure the success and impact of their pins and pinboards. The service also features statistics which measure how many people navigate from Pinterest to the company’s website. The service is free to users with verified websites.
With the analytics, company’s can view information concerning the number of repins they have from their site, the number of people who have seen these pins and how many have visited their website from Pinterest.
Pinterest also displays a selection of the company’s most repinned, most clicked, and most recent pins, giving them a better idea of what is proving popular with other users. Pinterest software engineer Tao Tao gives an example in the announcement post on the Pinterest blog:
For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.
With the new analytics service, businesses can monitor the success of certain pins and tweak their pinboards to get the best impact and the most impressions.
The picture sharing site only had about 20 employees last year, but its astronomic rise in popularity has seen the company grow their ranks to 100 plus, forcing them to move to a 58,000-square-foot office space in San Francisco.
Now, after a year of growth, Pinterest is “building foundations to monetize", founder Ben Silbermann told the Wall Street Journal in February. The analytics service is a step towards bringing in revenue, both advertising and investment, to raise a round of financing at a $2 billion to $2.5 billion valuation.
What do you think of Pinterest’s new analytics service?
No comments:
Post a Comment