Facebook has changed the dialogue beneath birthday notifications for some users, suggesting that they buy a Starbucks gift for their friends’ birthdays.
When Facebook Gifts was launched in the United States late last year, one of the first changes users noticed was the inclusion of a “Give a gift” suggestion beneath birthday reminders.
That suggestion has now been changed for some users, in a move which a Facebook Spokesperson told Business Insider was an “experiment”, to read “Send her/him a Starbucks birthday present”.
Starbucks and Facebook have long had a partnership in which the latter promotes gifts for the former. In fact, Starbucks ran a “Give a Gift” feature on the site in 2010.
Would you give someone a gift on Facebook?
When Facebook Gifts was launched in the United States late last year, one of the first changes users noticed was the inclusion of a “Give a gift” suggestion beneath birthday reminders.
That suggestion has now been changed for some users, in a move which a Facebook Spokesperson told Business Insider was an “experiment”, to read “Send her/him a Starbucks birthday present”.
Starbucks and Facebook have long had a partnership in which the latter promotes gifts for the former. In fact, Starbucks ran a “Give a Gift” feature on the site in 2010.
Would you give someone a gift on Facebook?
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