Facebook has completed renovations on its Facebook for Business website with the intention of helping small businesses grow their influence on the social networking site. The changes are geared to encourage small to midsized businesses to advertise on Facebook, but even if you’re not purchasing ads there are still a lot of useful tips and tutorials. It’s a good resource for information on current product launches, advertiser best practice guides, and success stories.

Below are some quick tips for small businesses provided by Facebook:

• Mix up the content on your page with photos and videos. Facebook research shows that photos and videos are also more likely to be shared, commented on, and liked.

• Be sure to fill out your business hours on your page. When you do this, people can more easily see when you’re open (there’s a green dot on your page when you’re open).

• Find ways to make sure you know people are coming to your business because they found you on Facebook: whisper codes, unique Facebook links to your website, friend referrals, exclusive Facebook discounts. Also, put your Facebook URL on more of your in-store materials – receipts, napkins, brochures, etc. — to increase fanning of your page.

• Use page insights – it’s free, and it’s instant market research on who your fans are and what type of posts are resonating with them the most, so you know how to keep them interested.

• Promoted posts are also an easy way for businesses to turn their page posts into ads without leaving the page. Ads can reach more of a business’ fan base, plus friends of those fans, to increase awareness.