One type of Internet marketing that you must be taking advantage of is social media. The truth is your Internet business will not survive unless you are involved in various forms of social media. The only exception to that would be if you paiy advertising such as Google Adwords or Yahoo Marketing.
Perhaps you do not understand the various ways you can utilize these many types of social media to brand yourself and expand your business. Here are 7 types of Internet social media you should be doing everyday.
1. Blogging
Your competition has a blog and so should you. Blogs can serve many purposes. A couple of key points are host your own blog and consistently add fresh content. Never let your blog go stale.
If money is tight, you can install a free blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like delicious. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.
2. Social Networking
My Space and Facebook are 2 of the largest. Building relationships online are a big part of having a successful Internet business. Social networking allows you to hang out with people that have similar interests to you. Remember that the same social etiquette and good manners apply online as they do offline. Think about building relationships first, business second.
3. Micro Blogging
Twitter.com is a combination of social networking and blogging. Building a large list of followers is a great way to meet people and increase traffic to your blog and websites. Plus it is fun to Tweet! I’m a big fan of Twitter.
4. Social Bookmarking
Directories such as Digg and Technorati serve as search engine bait for your blog posts and for new traffic from people who read your blog articles. Bookmarking a blog post is very easy to do and the rewards can pay off for years to come.
5. Discussion Forums
This really was one of the first forms of social media and still is a great way to learn about the niche of your business and to drive traffic to it. Hanging out in discussion forums can be addictive so be careful to use them the right way and not waste time. There is an art to forum marketing and you must learn to do it correctly, but the benefits are many.
6. Email Marketing
There has always been money in having a list. The trick is to build relationships with your list and then sell to it after you have done that. For that reason we include it in social media. Today you can add video, audio, graphics, and other things to make your email more interactive.
7. Video Marketing
When Google bought YouTube everyone was put on notice that video marketing was going to be important. Today internet marketers can drive traffic and build credibility by adding videos to their blog and website.
Create short how-to or new product videos and post these videos in social video sharing sites like YouTube, Google video. Provide a few start and end frames in these videos to introduce your site with your site url. Post these videos using catchy titles, teasing descriptions, and appropriate tags to make them discoverable
This is 7 forms of social media you must be using to build your Internet business. The most successful Internet marketers already are!
The social media is not a fad. It is here to stay and bring in profound changes to web surfers’ experiences. It is the right time for implementing features that will make your site social media friendly. Also, using marketing techniques that utilize popular social media sites, you will be able to bring traffic to your site.
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